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We've talked about Instagram Stories before, and how they allow you to post 24-hour long collections of photos and videos for "in the moment" descriptions and communication. You know, basically like Snapchat – in fact, so much like Snapchat that many people wondered just what Instagram was trying t Read More

Using Customer Reviews to Increase Brand Awareness

As a small business owner, your brand is everything, and you better believe customer reviews play a huge role in how your brand image is shaped.

Your brand is the culmination of all of your hard work and dedication that encourages consumers t Read More

I convinced my husband to join me at Ulta the other day as I shopped for lipsticks. As I dragged him down the aisles, he took in all the serums, tubes, jars and brushes and was simply amazed that women bought all this stuff, and what’s more, that we spend quite a bit of money buying this stuff. His Read More

If you think being an entrepreneur is tough, try being married to one.

Just ask Hobie Porterfield (as I do in this episode). Read More

Last year, social media marketing has experienced a boom thanks to the growing popularity of social media platforms such as Instagram, Snapchat, and Facebook. Businesses are taking advantage of this growing trend and are looking for new ways to capitalize on it. But as is usually the case with most Read More

The hiring and recruitment process has been changing and will keep changing. More and more companies are involving their teams in the recruiting cycle instead of leaving it up to one HR person. More and more hiring teams are making use of fast-paced HR technology instead of spreadsheets and mailbox Read More

Nowadays everybody can become an influencer, but just details decide about that whether people see it what we are doing. Of course you can’t forget that writing a post on your blog is not enough, you also need to promote it in a proper way. Today we’ll deal with one more important issue that is SEO Read More

Grabbing a job nowadays has become a mammoth task, since the number of recruiters are very less in comparison with number of candidates. So interview process has come up for recruiters to get the right candidate for their job. Interviews include asking tricky top interview questions and answers to Read More

Find out how you can use Influencer Marketing for your business growth online, and my top tips of working with influencers as a small business. Read More

With nearly 29 million small businesses across America, yours may be one of a kind. It may be a five-person shop or a team over 300 strong. It could be located in one of the busiest U.S. cities, like New York or San Francisco, or in a smaller town, like Boulder, Colorado.

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