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If you want patients to put their health in your hands, you have to earn their trust. In fact, two-thirds of consumers (67 percent) agree they might try a product if the brand has a good reputation, according to Edelman. But, if they don’t grow to trust the company, they’ll stop buying the product. Read More

If you’re a fintech or financial services business, you’re probably accustomed to paying thousands of dollars a month buying traffic from Google AdWords. A single click on a valuable commercial keyword can cost anywhere from a few dollars to over $100.

Now imagine you could get that ex Read More

Selling health-related products has become commonplace in specialties like dentistry, dermatology, and even family medicine. Although most practices that sell products have mastered the art of in-office promotions, far fewer have had success in marketing their products online. Here are a few digita Read More

Patients’ interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing. The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of givi Read More

Do you use custom packaging for your business? There's a new eco-friendly option for the printing ink that goes on those packages! Learn more about algae ink and how it's currently the world's most sustainable ink option. Read More

The holidays are around the corner, which means now’s the time to try holiday-themed marketing campaigns that show the festive and personal side of your practice. Holiday marketing for doctors can be as simple as putting a seasonal touch on some tried-and-true marketing strategies. Check this list Read More

If you think patients can’t put a price on their health, think again. When seeking medical care, cost is one of the most important factors people take into consideration. Cost transparency is closely tied to patient satisfaction rates. Here’s some advice to help you get on the same page with your p Read More

Office automation tools can be a game-changer because they allow your staff to do more in less time. Here’s a look at a few different types of software that can help them be more productive! Read More

An attractive and engaging dental website design encompasses several elements that work together to create an outstanding user experience. Here’s a look at a few essential components that make a dental website stand out! Read More

Regularly publishing content on a doctor blog can help attract more patients. Even if you don't have time to do it yourself, it's something your team should include in their marketing strategy. Here are the top ten tips for getting started! Read More