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This year’s World Cup, being held in Brazil June 12-July 13, is arguably the planet’s most popular sporting event. FIFA is expected to collect over $4 billion in revenues; however, hosting such a massive event is no easy task and presents a multitude of logistical issues. As we learned from the re Read More

It’s always not possible to get favorable comments on your Facebook fan page or on Twitter. There are negative comments as well. Businesses need to manage negative comments by expressing sincere apologies if the complaint is genuine. Even unjustified comments need to be handled tactfully. Read More

Want to eventually have some media coverage? You can do that with the right promotion strategy. But this is not a one-size-fits-all strategy. You need to customize your strategy based on your target market. Read More

Living in Boston it is sometimes easy to forget that this city houses some of the smartest minds in not only America but the entire world. We took a look at the top 10 tech companies that have their roots in Beantown. Read More

If you’re a regular reader, you’ll notice that we’re all pretty passionate about empowering girls. Our team is comprised of all women—women who also happen to be mothers of daughters, so that’s a no-brainer. Read More