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Over the past year, there has been noticeable uncertainty surrounding the PPC marketing industry. Despite the release of several new advertising features, cost-per-click on search advertising is worryingly high and desktop searches are heading steadily downwards. During this time we’ve seen a large Read More

Search engine optimization (SEO) and search engine marketing (SEM) have very similar names. Many people even use the terms interchangeably- but these two ideas actually have some key distinctions between them. Read More

Many businesses have trouble figuring out how best to use PPC (pay-per-click) in their online marketing. There are several different tips and tricks with varying results, and advertisers also have to figure out when to use PPC and when to turn to SEO for their ad campaigns. Here are some simple way Read More

Ranking is the most important aspect to making a successful site, and there are many reasons why a site can fail to draw in traffic. Here a few common reasons for why your site is doing poorly and tips to eliminate these reasons that can help your site gain a higher ranking and rise in popularity. Read More

I am going to show you 100 reasons why WordPress can help you grow your business. These are in no particular order however, the first 20 or so are my ‘go to’ reasons why WordPress is good for your business. Read More

SEO (search engine optimization) can be a complex and involved process, which is why a lot of companies turn to experts for help. Advertising businesses offer the services of those who know their way around the tricks and tools of SEO, and you may have come to realize you need the help of one of th Read More

While Google AdWords has been going strong for over 15 years now, it’s been announced that the online advertising platform will be completely redesigned... Read More

As times goes by, the world of advertising and marketing changes significantly. One major shift that companies have seen, and that many are still debating over today, revolves around the idea of inbound marketing vs. outbound marketing. But to understand which method of marketing is better and more Read More

April is fast approaching, which means that it’s tax season for individuals and businesses alike. If you’re a new small business owner, this may be your first year preparing and filing taxes on behalf of your company. Tackling your company’s taxes alone is not uncommon: 46 percent of SMB owners don Read More

You may be looking to increase your online sales. Some strategies are effective but gradual, long-term methods. Others can be quick, simple changes in your digital marketing... Read More