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While there are many marketing tools that can be effective for your fashion company, one essential component is the press release. Read More

“One of the most important developments of the global leadership scene is the rise of Millennials, who will now obtain more leadership positions with high level responsibilities.” Read More

What is social media engagement and how can you increase it? Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means Read More

For many people, working alone from home is a dream come true. There’s no commute to work. No downtown parking to pay for. No office drama.
But what happens when you’re an extrovert who thrives in an office community who is more productive when there are other people around?
If you’ve come up aga Read More

Over 700 people a month are asking Google ‘What is SEO writing?’

The top result for the search tells us that: “SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on th Read More

As a business owner, it can be very frustrating each time Facebook brings out an algorithm change, which then in turn changes the reach of each of the articles or posts you share on your page. Fortunately though, businesses like BuzzFeed have shown us time and time again that if you follow the righ Read More

A business owner needs to take care of the business he/she owns right from day one. Always keep in mind that the decisions you take today will have an influence on your business tomorrow. Furthermore, there might be situations when there would be numerous opportunities lying right in front of you, Read More

In episode 46 of the Content Champion podcast, I discuss email list segmentation and behavioural dynamic marketing with Rob Woodgate, creator of AWtomator – the amazing new marketing automation software for AWeber that I’ve been testing. Read More

Most businesses need to raise external funding from investors to take their company to the next level. Whatever stage your business is in, if you are seeking investment, determining how much funding you should raise is absolutely critical.

http://bit.ly/1JgbbYR Read More

No matter what size your company is, your marketing budget is likely never as high as you would like it to be. It’s a precious commodity; your investment into your own company stock. You need it to perform. You need it to help grow your company.

The question is, are you using it effec Read More