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Many entrepreneurs don’t quit their day job when starting a business. They want to peace of mind of a guaranteed income, yet they dream of starting a new business – no risk versus risk. Their strategy is often to pursue both. They start their new business as a side activity, which consumes their le Read More

I’m currently binge watching all of the “Mad Men” episodes. And one thing that strikes me is how clearly the ad agency connects increases in sales to their ads.

Do you find yourself struggling with having done marketing activities, campaigns and programs and wondering if it was worth it? Then yo Read More

The summer months are often full of travel, sunshine, and lots of celebrations. But for enterprising individuals, warm weather can also lead to a variety of new business opportunities.
Whether you have some free time on your hands or just want to make some extra money, there’s likely a summer busi Read More

I may be old fashioned, but the term consultant still conjures up an image of a self-proclaimed expert who can make great presentations, generate recommendations and leave you to do the hard work of implementation. This may work for big companies who have specialized staffs, but it doesn’t work for Read More

PR hasn't yet mastered research and social listening, even in 2015 Here is the interview with @MelanyB12 @MariaGridley @FashionblyPetit Read More

PR hasn't yet mastered research and social listening, even in 2015 Here is the interview with @MelanyB12 @MariaGridley @FashionblyPetit Read More

Wondering what forums to join as an online marketer? Then you should read up this article as it contains 8 of which i call the best of forums available specially for online marketers. Read More

Here are 10 benefits of social media automation. You might be reluctant to do it because you think you will loose contact but it's not true, see why that is Read More

In this post I’ll outline some of my favorite ways to increase the size of your email list quickly. Read More

You’ve got a new product or idea. Now, it’s time to do a competitive analysis. This type of exercise will show you where and how your product fits into the marketplace. Even doing a simple competitive analysis will put you ahead of most small businesses and start-ups, and it will help you define yo Read More