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Does your blog need a mission statement? I say yes — and I can even tell you what it should be, regardless of what you blog about! But it may not be what you think. Read More

Writing a resume, you want to make sure your information is presented professionally. These resources can help you improve your resume writing skills. Read More

It’s easy to think that sales leads are subjective. More specifically, plenty of organizations have marketers and salespeople constantly go back and forth on defining leads that actually produce sales. Read More

As it is rightly said, ‘A picture is worth a thousand words’, and when it comes to capturing the audience’s attention, you do not want to leave any stone unturned to convey your message. Remember, short attention spans always make lengthy explanations less effective. Read More

As it is rightly said, ‘A picture is worth a thousand words’, and when it comes to capturing the audience’s attention, you do not want to leave any stone unturned to convey your message. Remember, short attention spans always make lengthy explanations less effective. Read More

The adjective you often hear with “shareholder” is “disgruntled”. That is because they don’t feel like they are part of the ride. Shareholder communication is seen by most companies as an obligation rather than an opportunity. They grudgingly provide prescribed information that does nothing to exci Read More

Have you noticed on Facebook where a Business Page has liked their own post and thought that was a bit odd? Or maybe made a confusing comment on their post? It's because one of the page administrators meant to interact as themselves THE PERSON, but did so as THE PAGE. This is super easy to avoid! Read More

Your website’s ability to handle growth, content, functionality and an over the top user experience is determined by your willingness to make it as awesome as you can; which will be determined by your willingness to really think through your business and communicate well. But there is one more thin Read More

Great manager-leaders are, at their core, complex individuals, but certain of these traits are common to all of us. Learn the 5 that are most crucial to the success of a great small business manager-leader. Read More

Have you ever been in the mall and walked by a store that had the creepiest cardboard cutout in the entrance, or even a really weird salesman standing at the front door? Read More