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LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated unprecedented positive media coverage and gave an immediate booster shot to his personal brand. LeBron’s revised decision has likeabi Read More

The Reynolds Wrap social team shared Weird Al’s “Foil” on their own Facebook page as a boosted post. The response they got was overwhelmingly positive. Read More

Not sure how to come up with compelling blog topics or headlines? Learn some great tips and tricks for writing standout blog posts that get noticed. Read More

Not sure how to come up with compelling blog topics or headlines? Learn some great tips and tricks for writing standout blog posts that get noticed. Read More

Sometimes the new guy isn’t just some intern working in the back office. Sometimes it’s a new member of your sales team. But like any new hire, there’s a typical chance that they need a lot of help working with your business’ older appointment setting process. Read More

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others. Read More

When we think of some high-stress jobs, like air traffic controller, the assumption is that there is some sort of monetary compensation for dealing with the stress. However, this isn’t always the case. Read More

One of the side-effects of some of the notoriety and sky-high valuations that big name startups like Twitter and Snapchat have generated in recent years is that many new entrepreneurs have begun to underestimate the importance of clearly defining a business model and knowing how you will monetize w Read More

What Do The New Auto Gratuity Laws Mean For Restaurant Owners?

Balance Point covers the basics in our new post here Read More

The partnership between Apple and IBM makes sense, if the two vastly different companies can make it work. Read More