BizSugar.com › Marketing › 5 Likeability Lessons Learned From LeBron James

LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated unprecedented positive media coverage and gave an immediate booster shot to his personal brand. LeBron’s revised decision has likeability lessons for business owners and employees across all industries.