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A lot of businesses just don't know how to adapt to changing social media trends and platforms, particularly when it comes to small businesses who don't have a dedicated marketing staff to work with. Here's a few tips I've found for small businesses to get started with social media and see what it Read More

If you want to make sure that your visitors stay with you and find the information they were looking for, you will have to take care of and optimize WordPress homepage for them. Just by utilizing some of the techniques, you can speed up your site and improve SEO. Sounds interesting? Let's see what' Read More

It's easier than ever for small businesses to increase footfall to their shop with a combination of social media and search marketing. Here's how. Read More

When it comes to SEO, specifically keyword research and backlink analysis, I place all my bets on two tools: SEMrush and Ahrefs. I thought I’d never find a tool which could match the incredible standards set by these tools – SEMrush in keyword research and competition analysis, and Ahrefs in backli Read More

Most of the people who leave their jobs and start a business of their own do this on an impulse. The reason is simple. Working in an organization means you are answerable to the people higher up the success ladder. Often due to office politics, even the right decisions by you aren’t appreciated. So Read More

Here are some of the most efficient HR software solutions available. Adopting any of these can guarantee an increase in productivity and professionalism. Read More

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers Read More

Profile enrichment and progressive profiling are two ways you can build a robust view of your customers to differentiate them. This will allow you to boost your marketing and sales techniques by appealing to who your customers are, and how they want to use your product. Read More

One of the keys to building a successful business is to stay on top of business trends. You absolutely need to anticipate what your customers need before they even know it themselves. Here are a few websites that are great for anyone who’s looking to spot business trends. Read More

Most business owners are experts in their industry—not payroll. This guide will walk you through the process of getting payroll up and running for your business. Read More