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Four years ago 99u founder Scott Belsky said made the following prediction:

“The advertising agency of the future will consist of account managers, administrative staff, and a tiny leadership team that provides creative direction […] The creative production itself will be distributed to individu Read More

The most important piece of the puzzle when it comes to retaining your best employees is the onboarding process. Because first impressions count for everything. If you give your new employee an awful first day, they’re going to regret their choice to accept your offer instantly and have their forma Read More

Why is customer loyalty so important? We now know that it costs six times more to acquire a new client than to retain an existing one. It is not only about money, though. The way you build and manage loyalty will ultimately uphold the success of your business strategy in the long term. Read More

In 2005, if you wanted to try to enable a modestly-sized team to co-ordinate their work with the support of a software system, chances are you would be looking at building or buying some kind of extension to a corporate email platform (this is one of the reasons why Lotus Notes was so popular). Mor Read More

As a remote worker for most of my life, the least efficient meetings have been the ones I’ve participated in while seated around a table. They’re mostly bantering about sport with a vague pep talk at the end — something about “going out there and making more sales.” Read More

Building a successful business isn’t about achieving success quickly. It’s about building success that will actually last. To learn some strategies for building long-lasting business success, check out the tips from members of our small business community below. Read More

How can your organization show up in search results at key moments to give potential customers what they need? Here are some valuable tips to help you reach your audience during critical mobile searches. Read More

In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

Let’s just suppose you are a working couple with two kids. You are most likely two people waking up to mad mornings, dashing to the creche, cursing furiously in traffic, working on projects with ruthless deadlines and more. During the rambling meeting, you are wondering if the babysitter remembered Read More

As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses.

15 to 20 years ago, banner ads were in the same position as native ads today. They were fun, new and exciting. They had the special pixie dust around them that nati Read More