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Doing business in today’s marketplace means promoting your products and services online. An upside: the Internet affords many marketing opportunities. A downside: anyone with an Internet connection can write a bad – and fake – review about your company, product or service. Which raises the question Read More

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Statistics show that blogs are powerful to consumers. According to online marketing business, LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. So how do you get traction? Read More

Do you get a bunch of random LinkedIn connection requests? You're not the only one. Here's how you should respond to them. Read More

Yup - even user interfaces can be deceptive! In this article, you'll learn how designers use dark user interface (UI) patterns to manipulate the behavior of website users and what to look out for so you're not easily tricked. Read More

I often hear the popular notion that successful entrepreneurs are built from a single heroic insight or a single innovation. This is just plain wrong. The business world is a symphony of players and elements that only works when everything interconnects harmoniously. Continuous innovation and conti Read More

Planning the content marketing process is a vital act which needs to be paid attention to for the successful returns of your online promotions. Read More

You can’t “create” viral ‪content‬. And it doesn’t happen by chance. It requires strategy, hard work, and a loyal ‪community‬. Read on for more. Read More

When was the last time you received an old-school offline gift, wrapped in paper with ribbons, with a hand-written card inside? Can you remember your feelings when you started to unwrap the present? This excitement, desire to look inside. You’re an adult now, but you’re still thrilled. That feeling Read More

Do you know the difference between defamation, slander and libel – from a legal perspective? In the digital age, untruths and malicious statements spread, from social media to false reviews, all in the name of 'free speech'. Here's what you can do to protect the online reputation of your business. Read More