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With an approximate 1,606,000 new grads entering the workforce in 2014, small business owners should strongly consider hiring some recent grads. They can be the groundwork for the future of your company if you take the time to cultivate them effectively and understand where their strengths and weak Read More

Finally! the executive team at Starbucks corporate has decided to start selling Starbucks franchises. But, before you call your financial advisor to start arranging funding, there are a couple of pretty important things to know. Read More

Marketing is notoriously expensive and when your business is a start-up, you might not have the funds to drive your marketing effort forward.

There are marketing tactics that won't get you into financial trouble. Read More

For a small business owner it gets confusing. Should I focus on social media marketing or should I invest my time and money in search engine marketing? What would be the best bet? You know what we will tell: “It depends on what goal you have set”. Watch this video to know the reason. Read More

For your site to be successful you need to serve your audience. If you aren’t monitoring behavior on your site, you can't be sure you’re providing them with what they want. Analytics and site activity is one of the best ways to make sure you will see success with your audience. Read More

To get your share of the government and corporate contracting and subcontracting opportunities set aside for women-owned businesses, you need more than your Read More

Surveys are among the most effective techniques for performing an exclusive lead generation. Here are some tips for designing B2B demand generation surveys. Read More

If you're chomping at the bit to start a business, wait just a moment and read this post. You might, in fact, not be ready to just yet. Read More

Struggling companies can sometimes find it difficult to see problems through the emotional fog of running a business. Here are 11 tell-tale signs of struggling companies. Read More

A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the money went to growth. Read More