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As a business owner or manager you realise the importance of staying ahead of retail trends and payment methods, but it is also important to understand how your… Read More

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and Read More

Coco Chanel not only created the fashionable and immortal suit and “little black dress” but she made women believe that they can live their own lives, they can be independent and wear clothes according to their own preferences. So powerful was Coco Chanel’s influence that today, a bottle of Chanel Read More

Hitting the wall trying to get financing for your business? If your monetary needs are small, these 14 resources can help you access the money you need to start or run your small business. There are options even where poor credit and few assets are an issue. Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

If you have a good judgment on fashion or colors, web design may be a great career choice for you. Why not start early and explore this lucrative field? Web designers create designs that are clean, effective, and visually appealing. The vast majority of transactions in this field are done online, s Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

If you own a company, you will need to file business income tax returns. If your operate out of your home and do not have any employees besides yourself, preparing taxes just became a lot easier. That said, there is basic but important tax information you should know before getting started, includi Read More

Holding employees accountable to their assigned tasks without micromanaging is a classic workplace dilemma that can be difficult to navigate. Here are five creative solutions to keep employees accountable. Read More