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If somebody asked you right now what is the single MOST crucial aspect of business to focus on to ensure success, what would you say? Read More

Each company is defined by it. Not many know it by name and many don’t even know it exists! It’s your company culture, the DNA, if you will, of your organization! Read More

As LinkedIn’s membership base continues to soar month in month out, so does its popularity all over the world with an estimated 360 million users as it stands today. Read More

For a while now there’s been some debate over how to use LinkedIn. Some suggest connecting with only people you know and work with, while others encourage inviting people to your network. Read More

There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. Read More

It’s inconceivable to me that so many people continue to ignore that ‘free space’ on LinkedIn called ‘Summary’. When I was interviewed by Sydney Morning Herald a few weeks back, I claimed that 75% of the profiles we come across are NOT using their LinkedIn summary effectively.

People tend to pub Read More

There was a time when a personal brand was limited to a person’s co-workers, neighbors, family and friends. In today’s Internet- and social network-focused world, personal branding is an essential activity for the success of any entrepreneur. Read More

Everyone can agree that one of the best features on LinkedIn is the ability to see who’s viewed your profile. It gives you all a little thrill knowing that someone’s checking us out- especially if they are potential clients, partners, journalist etc Read More

You hear the term “Marketing Plan” thrown around a lot but it’s sad how many businesses out there don’t know what it means to have one. Read More

To date, LinkedIn has allowed a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama to publish their thoughts and advice to its network as long-form blog posts. Read More