BizSugar.com › User › LisaAlexander › Voted

I may lose half of you with this next this opening statement, but I encourage you to keep on reading, “that is” if you can take this challenge. Read More

What's a Unique Selling Proposition— and Why Do you Need One Now More than Ever So, what the heck is a USP— really? And, what's the big deal about having my very own USP? Why do I need to spend time and energy on this boring marketing junk? Read More

Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30 Read More

Determining what type of website you need for your small business is a common question, and this article offers some answers. Read More

Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say— even it it's incorrect, people still listen? Wouldn't it be great simply to have people hear you in the first place? Read More

bizSugar gets its first Interview! Read More

I just wanted to welcome and say thanks to Ben Settle for coming on board as our guest copywrite content contributor! Keep a watch for his articles, they rock! Read More

Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business. Most bios are a laundry list of skills and jobs with no focus or message. Most are bori Read More

Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women? This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m Read More

A real and free way to generate your own leads for any type of online business. Read More