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E-mail marketing will always be important and vital to an organisation’s marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams. Read More

There are so many different ways to market your business online. You need to have your own website, a social presence, and maybe even a video strategy. Members of our small business community have plenty of experience with these methods. Read on for some of their tips. Read More

Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that spends resources, but creates no value Read More

Day after day I hear about new ideas for startups. From my friends, from my family, from people I don’t know. Only about the ideas. Because they don’t even try to implement them. Read More

As a business owner, you need to improve your productivity, so that you can increase your profit. But keeping a cool head when you’re running the show can prove one of the biggest challenges. So take a deep breath and a step back. Read More

Businesses are always looking for some creative ways to drive higher conversions on the landing pages. Here are some tips to boost landing page conversions for your website by optimizing registration process. Read More

Businesses are always looking for some creative ways to drive higher conversions on the landing pages. Here are some tips to boost landing page conversions for your website by optimizing registration process. Read More

Are you also marketing offline? You should. Here are some offline marketing tactics that you should employ in your online business. Read More

It's no secrete that video content is on the rise, and to stand out you need to do something that very few others are doing.

This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy. Read More

Social media isn't a luxury. It's expected in today's always-on world. So how do you make it work for you and how do you maximize your time on it? Read More