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The salesman:

Focused on the customer and their need and then pitched the product
Understood the gap that the customer had and “sold” based on that
Spoke to the “key decision maker”. Read More

Global E-commerce sales are set to increase by 20.1% to reach $1.5 trillion. Online shoppers have more choice and information at their fingertips than ever before. Globalization of consumer preferences and localization of the purchase experience seems to be driving this growth. Read More

Want to do business the smarter way?
91% of B2B and 86% of B2C companies are using content marketing.
Convert your potential clients into sales leads. your content marketing effort delivers leads as well as drives demand. Gated content is proven to increase leads. Read More

Want to do business the smarter way?
91% of B2B and 86% of B2C companies are using content marketing.
Convert your potential clients into sales leads. your content marketing effort delivers leads as well as drives demand. Gated content is proven to increase leads. Read More

It's no secrete that video content is on the rise, and to stand out you need to do something that very few others are doing.

This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy. Read More

Documenting is essential for efficiency. If you want to create more structured procedures (with checklists) Process street is highly recommendable. Read More

This episode was recorded at Hej5 Studio on May 2. I used Auphonic's processing service in the post-production phase. Do you think Auphonic could replace some of the editing in Garageband / Audacity?

Do you use W3C Feed Validator during your workflow? Have you tested Audiosear.ch?

I am planni Read More

Periscope is one of the most popular live streaming apps to debut in 2015. It's a mobile only platform that works best on modern iPhones but replays are available in the web for 24 hours. Read More

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. They just aren’t prepared for the life they want, and are really asking me how Read More

I skate to where the puck is going to be, not where it is. - Wayne Gretzky

You need to always be a few steps ahead of everyone else in anticipating where the market and society as a whole are headed. This requires that you take time out to read about trends in your industry and figure out w Read More