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Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem).

But what about those businesses that can’t afford to hire a m Read More

6 lessons entrepreneurs can learn from the life and work of Richard Attenborough. The lessons are related to the making of the film Gandhi. Read More

I came across an interesting discovery today.

It’s got to do with a creature that is called a Banana Slug. Apparently they are found in North America. But I’d never heard of them before, let alone seen one. Read More

Every day, another huge chunk of data is broadcast for the consumption of anyone who wants to access it.

Making sure it is accurate must be a priority. Read More

On Twitter, the retweet is emerging as the best indicator of relevance for users of the service. Whereas successful community-building used to be about getting followers, the realization is dawning that big numbers do not guarantee mindshare.? Thanks to myriads of mass follow tools available, the Read More

How do you know if your search engine marketing campaign works?

The answer is simple – you monitor your site’s major search engine metrics.

The harder question is which ones are relevant in finding the best campaign for your search needs. Read More

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Read More

The time has come again! And this time it’s the online merchants who gets the biggest gift from Facebook. Facebook has just announced its new feature ‘BUY’ button that will allow social media users buy products directly from the news feed. Read More

There's a very effective way to make sales on Instagram that you may have overlooked. Learn how to use Instagram Direct today and get more sales tomorrow! Read More

Big data is more than a buzzword; it’s powerful stuff. Big data refers, of course, to a high volume of data that needs a lot of computing power to make sense of. Let me show you five methods for making better use of the data that you likely already have in your business--or that you could inexpensi Read More