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While marketing techniques are adapting to technology, copywriting still focuses on people and what motivates us hasn’t changed much. The copywriting formulas that have been tried and tested for decades still work today. This post explains the Pain-Agitate-Solve copywriting formula. Read More

“You’re so lucky!”

Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!

Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life as a freelance copywriter. Read More

I talk to many people who have spent years struggling up the corporate ladder who dream of jumping ship and becoming an entrepreneur. I hasten to tell them that every job move is fraught with risk, but the move from employee to entrepreneur is on the high end of the risk curve. It’s a big jump, esp Read More

The weather is delightful, the pool or stream beckons, and you’ve got an online business that doesn’t operate by itself. So, what can you do about leaving your computer to enjoy a day or some time spent with just yourself or the family without feeling guilty and counting the money you didn’t make b Read More

We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating. Read More

Want to improve your social media game? Increase the number of your social media shares and 30 of the best social media monitoring tools you can use. This and more in this week’s #FridayFinds. Read More

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Read More

Natural disasters strike at any time and they have the ability to throw the lives out of gear in no time. Here are 5 apps that will help you combat disaster effectively. Read More

Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level. Read More

Did you know that, the first time that #selfie hashtag was used in 2004 on Flickr. And that Robert Cornelius took what is thought to be the first self-portrait photograph in 1839 using the daguerreotype process, but whether or not it's a true "selfie" is debatable.

The word "selfie" in the Engli Read More