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Jessica Davis, content strategist at Godot Media, explains how smartphones have changed content marketing and how marketers and brands must adapt due to this change in consumer behavior. Read More

When you want to start a blog, at first you should find a niche. This is a very important decision because it is very hard to change the blog niche after you have created the blog. Read More

If you’re trying to target online adults 65 and older, don’t think you can rule out social media as a marketing tool. According to a recent Pew study, the num Read More

Sure, I know…this is a blog post about how blogging works to make your firm more successful and while that may appear to be self-serving, it’s reallly not. Instead, it’s about the vast number of prospective clients we meet with who when asked “do you have a blog on your site” look back at us and as Read More

Remember when the payroll tax cut expired? Even though things were just going back to normal, to many taxpayers used to the lower payroll taxes it felt like a tax hike. Here is a list of Federal tax deductions coming to an End in 2013 unless Congress acts before the end of the year. Read More

When looking at the cost of lawyers, it’s easy to see why prepaid legal services are often considered a viable alternative. Read More

During fall benefits enrollment season, many employees focus mainly on health care. But, it’s always a good time to make sure you’re saving and investing your retirement dollars as intelligently as possible. Read More

Have you ever felt lost about how to structure a good blog post for your business blog? People not only struggle with “what to write about” on their blog, but “how to structure the blog post.” Read More

It’s been interesting to see the rise of social media companies as they go from fun ways to keep in tough with your loved ones to serious business ventures. LinkedIn and Facebook are now publicly traded companies. The next Big Thing in social media investing is, of course, Twitter. Read More

If you are starting a business (and I am really, finally, starting to think of my freelancing as a business), it can help to join a mastermind group. Here’s why. Read More