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Brand identity is not something that you can create overnight. First you research and plan, and build the image you want over time. Managing brand identity isn't easy, but once your there, you definitely can say that your business is growing. Read More

We’re about halfway through the year, and it’s time to start thinking about what you need to do for the rest of the year to keep your small business going strong. As you look forward to the second half of the year, here are some things to keep in mind. Read More

Are you trying to improve your financial and career situation? No matter what you are trying to accomplish specifically, you need to improve your marketability if you expect to have success. Here's how. Read More

There are a number of invoicing tools out there that can enhance your home business. I happen to enjoy using FreshBooks. Read More

Everyday we are inundated with email. Some of it is imperative for keeping your small business afloat, other messages may be personal, and the rest may be junk. But before hitting the send button, you’ll want to make sure your email etiquette is in check. Here's what you need to know. Read More

Blogging sometimes gets a bad rap. People will tell you that the blogosphere is saturated, that there is too much competition, that you will not get a high enough return on your time investment, and so on.

I am here to tell you that I started blogging just 11 months ago, and in that time, it has Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

As the franchise coach for a number of clients I work with them to prepare a buying a franchise checklist. Included within the checklist is the review and analysis of franchise prices. Some clients seem to think that once they pay the franchise fee then they are clear to start getting a return on Read More

New entrepreneurs really need to be cognizant of professionalism. In many respects, professionalism is the key ingredient to success. Here are some tips. Read More

With international calls, you must be prepared to take extra precautions and take into consideration the time, cultures, values, and personal lives of those involved. Read More