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Mass marketing is dead. Being snobby is being confident in your good taste and attracting those with similar taste to you & your business. Being snobby is empowering and liberating. Read More

Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More

Increase the traffic on your website or blog by using this targeted content sharing strategy that makes use of other sites, communities and social media. Read More

I’m sure that you have read countless posts about how guest posting on other blogs is a great source of self-promotion and traffic.

But this isn’t going to be a general “you should be guest blogging” lesson. Read More

These top 36 nursing blogs will help aspiring nurses and veteran nurses alike to not only keep their resumes up-to-date by being informed about the current trends in the industry, but it will also help to build a sense of community online.
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Take some time to think about what you would like to see in guest post submissions, and then formulate guidelines that can be shared with site visitors. You'll have fewer headaches, and see higher quality submissions. Read More

Before you decided that it is not possible for you to offer a 401(k) plan to your employees, consider that you might be falling prey to some misconceptions. Here are four common misconceptions. Read More

When it comes to social media, we as marketers think only of the Big 3—Facebook, Twitter, and LinkedIn (you could probably count Google+ as a half-sibling, but I’ll get to that). But there are others that could boost traffic to your website and have considerably charming personalities as well. Read More

If the start-ups and already established businesses have to grow they need to find their potential clients. It is a fact that keeping the existing customers is a struggle in itself in the current economic situation. If you think having a great product/service alone is enough to get new customers, t Read More