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Twitter Promoted Trends allows you to purchase an ad unit that will appear within users’ timelines for a specific period of time on Twitter, as well as on its platforms for Android and iPhone and on TweetDeck (which allows users to access several accounts at once). Read More

It’s no surprise that customers are doing more of their shopping on mobile devices. After all, the move toward mobile has been increasing for a few years now. What may be a bit of a surprise is where customers are starting their purchase journeys. One of the places they start is … YouTube. Read More

Cyber criminals are an organized lot, which is why absolute security cannot be guaranteed. Security vigilance and taking the necessary precautionary measures can help protect your business from malicious hacking and safeguard your data’s integrity and availability. Read More

Cyber criminals are an organized lot, which is why absolute security cannot be guaranteed. Security vigilance and taking the necessary precautionary measures can help protect your business from malicious hacking and safeguard your data’s integrity and availability. Read More

When you create content, how long do you spend creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split?

How about 20% creation, and 80% promotion? Sound farfetched?

Well, this is the rule that Derek Halpern Read More

Your marketing is ineffectual if you don't measure it to see what's working and what isn't. Here's how. Read More

It’s a fact that most employees find meetings boring and a chore to sit through. They feel that meetings affect their productivity levels, especially if they have nothing to contribute. The goal of a meeting should be to engage with every attendee, making them feel special and wanted. Read More

When you follow the basics of good content structure, your readers will know what to expect from your content piece and will engage quickly. As an added bonus, it will be easier for you to create by organizing your thoughts into a coherent chronological order before you start writing. Read More

If you are unfortunate enough to suffer from a Google penalty it can have a crippling affect on your business, in this blog we look at the major penalties and the steps you can take to avoid them. Read More

Tis the season to be merry even with your visual content on Facebook. Jazz up your content to stay consistent with the holiday theme on Faceook. Read More