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Creating a website helps small businesses improve sales, provide better customer service and reduce marketing expense. How can you achieve this? Read More

Traditional marketing has become less and less effective as customers continue to shut off advertising by spending money on products that allow them to skip any form of marketing. Enter content marketing, considered today as the most effective form of attracting customers and prospects. Read More

Each year, the answer changes. How much do you need to take out of your employees’ paychecks for Social Security and Medicare in 2014? This will get you started … Read More

You’re a small business owner, you want to take your business to the next level, and it’s time to create your mission statement. I’ve created many mission statements over my three decades in business. I’ve created them, revised them, scrapped them, conducted how-to research, and I’ve even met with Read More

Does your small business team work together, or is there a division because of "information hoarders?" Advice from a semi-reformed jerk. Read More

Small businesses have come a long way, thanks to the Internet. Now we all have websites touting our products and services, and we have more ways than ever to connect with our potential and existing clients. But there’s always room for improvement, isn’t there? If you’re not fully using the Internet Read More

Facebook announced this week the new addition of a Donate Now button to help charities, but is your credit card information safe with Facebook?
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Julie Austin invented Swiggies, a nifty little product that makes carrying water to stay hydrated during exercise so much easier and more manageable. Read More

The holidays can be a vulnerable time for small business owners, who tend to be extra busy and preoccupied as business picks up. That and the potential to have extra cash or credit card information on hand means that you should take more steps to protect yourself, your employees and your customers. Read More

Big data has changed the way marketers initiate campaigns. Instead of basing approaches on broad assumptions, big data in marketing has helped them to understand specifically the requirements. Read More