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As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ready-fire-aim” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing Read More

Keeping your small business open could mean tweaking your COVID-19 safety practices. Yelp is adding to their COVID-19 Section. They are adding customer observations on social distancing and mask wearing. There are also new content guidelines protecting businesses from unfair reviews. And new healt Read More

Small business tax deadlines may not roll around until Feb. 1, 2021. But it’s never too soon to brush up on these 1099 tips. Read More

Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors. Their only recourse is that first tier of investors, fondly called Friends, Family and Fools. These are the only people Read More

Learn how to build an open door policy remotely using remote office hours. Overcome communication and collaboration challenges that hinder your teams success. Read More

As a business, you will be relying on suppliers to ensure that you are able to run a smooth operation. No matter why you need suppliers, you need them to be reliable, offering high-quality products and services to enable you to deliver to your customers.

Without good suppliers, your own customer Read More

In the last few years I have seen a popular business model emerging which embodies a greater focus on social and environmental responsibility, and a new requirement for trust and sharing, as well as customer and community collaboration. Companies like Airbnb, Uber, Zappos, and Whole Foods are setti Read More

Branding is essential to the success of a small business. Here are 14 tips that can help any small business improve its branding efforts. Read More

This guide explains how to perfect Pinterest SEO. By the time you are done reading this comprehensive action plan, you’ll know how to optimize your Pinterest pins, Pinterest boards, and your website in order to generate boatloads of Pinterest traffic.

Are you ready to learn how to use Pinterest Read More

Instagram's decision to not allow links puts a lot of pressure on your bio link. These powerful tools can turn your solitary bio link into a conversion machine. Read More