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Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens befo Read More

Why businesses should use Instagram and why the new algorithm is great for marketers? Know the top 7 factors behind the Instagram algorithm. Read More

Setting goals and targets for your business and measuring them is key to effective social media marketing. Without specific goals and targets, it’s hard to understand how well your social media strategy is performing.

In this article, we’ll share 5 social media goals which you can se Read More

Learn today on how to increase visibility and improve your SEO. Our infographic will teach you which Google guidelines to follow for better SEO. Read More

Every business started somewhere and below you will learn about some of the unique and inventive strategies that they used to draw investors. Read More

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on Read More

I know you came here searching for the six best apps for retail businesses. This is an area that goes both so wide and so deep, that to put a list like this together, and call it absolute would be next to impossible. So, I’m going to outline the top six apps for retail business that I’m currently r Read More

Business isn’t just a man’s world. The number of women who own small businesses in the U.S. has stayed steady for the past decade—women run over a third of all privately held firms. In 2009, while only 9% of startups had women at their helm, that figure doubled in 2015 to 18%.

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If you think the landscaping business is all about sprawling suburban lawns, you haven’t met Brook Klausing. This small business owner has staked his claim in a place known more for its concrete jungle than its lush greenspaces: New York City.

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Bing is integrating chatbots into its search results, according to a report from Search Engine Journal.

The announcement is expected to be made at Microsoft Build 2017, the annual Microsoft developer conference held from May 10-12 in a session called “Chatbots on Bing.com”. The conference will Read More