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Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Read More

The gig economy has been in full swing for several years now. Find out who benefits and who loses in the job market when nearly 50% prefer gigging for cash. Read More

Windows 10 features technology designed to make your business run better. It reduces business costs, and allows admins to run their business applications both in the cloud and onsite. Read More

This is a short read with practical tips about marketing on Facebook. Hope you're not doing the mistakes listed here! ;) Read More

For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. Read More

Do you have a new website that you're struggling to get traffic to? As a new business, it can be difficult to get traffic to your website unless you are willing to spend money on advertising. In this video, we discuss some free and easy ways to get traffic to your new website without having to s Read More

Feel like Twitter is a great tool for driving traffic but not so sure it can have a direct impact on sales? Think again!
In this rebranding strategy case study you’ll learn how one marketer and his team used Twitter and a whole lot of creativity to achieve a HUGE spike in website visits, media att Read More

This is our list of technology trends to watch out for in 2017. We have managed to bring together a wide range of topics – everything from artificial intelligence to adaptive security. Although some of these trends might have seen a mention in 2016, we believe 2017 will see these technologies put t Read More

Healthcare apps can give useful inputs about your heath and well being. And with a large number of such apps, you need to follow a clear-cut strategy to make a perfect healthcare app. Here's a guide to building a robust healthcare app. Read More

When starting a business, it’s important to have a specific target market in mind. Some businesses target large groups like millennials or women. But others get even more specific. Read More