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John Frieda is a brand that is passionate about color. Known for its hair care and color products, the company has launched a new Instagram campaign called #ShadesofMe to inspire its fans with personalized video content around the expressive potential of color.

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How are small businesses using social media? Can your small business also benefit from social media? The infographic below including all of our interesting data, highlights how well small businesses are using social media.... Read More

Estimating the costs of web app development may seem like looking into a crystal ball - lots of fluff and no exact value. In this guide, we are breaking down the core pricing factors, which influence the final price tag. Read More

LinkedIn is not only for B2B! With this article, I'd like to give you a new perspective because I realized that this B2B term sometimes creates false ideas Read More

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

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It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

Here's the latest article is our Summer series of credit card reviews. This week, we walk you through the pros and cons of the AmEx Gold Business card. Read More

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to Read More

Due to the added level of security offered by VPNs, they are important tech for small businesses to adopt. Here are four reasons why they should use it. Read More