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Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Read More

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Read More

There are several companies around the world who claim that they have great places for you to work, but there are times when employees do find out that the wonderful workplace they are about to enter will not be able to live up to their expectations. There are so many situations such as poor Read More

Hybrid cloud solutions give organizations the scalability of the public cloud while maintaining data security. In this article, we look at what a hybrid solution entails as well as how it compares to public and private clouds. Read More

Do you think live chat can take your business to the next level? Yes, it can. Let's take a look at 10 facts that show how live chat can increase sales, improve customer engagement, and overall revenue. Read More

If millennial consumers have a super power, it's the ability to spot a fake. Social media and editorial copy that is salesy or overdone with brand promotion will be discarded faster than MySpace. If your product and brand are good and your content is from the heart (it sounds corny but it's true), Read More

There are a lot of similarities between buying your first home and building a business. Here are some tips to help you survive both. Read More

The 10th Business of Software Conference

Intimate. Honest. Friendly.

The Business of Software tries to do things differently. You and your team leave with your brains supercharged with two and a half days of exceptional, actionable, ideas to grow better software companies – and enjoy life mor Read More

I hear it over and over again: “I can’t network. I’m an introvert.” “I don’t know what to say.” “I don’t want to brag.” A lot of people don’t like networking, but the bulk of them seem to be introverts. Read More

Whether you know it or not, a lot of your employees are probably job-hunting on the job. And you can guarantee this is true if the employees in question are Millennials. Read More