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Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing.Infographics are a great way to compile information Read More

For this eleventh day of Christmas, we’re visiting with Elly Prior, of Professional-Counselling.com, who was a professional counsellor from the Netherlands, living in the UK.

Over the years, she taught herself how to use various programs to create her own marketing materials. She started with br Read More

If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “That’s an understatement.”

But the thing is, content marketing has been a big freaking deal for a very, very long time.

Well over 100 years, in fact.

Here are 5 exampl Read More

As a successful family business leader you need to know how to empower other family members to discover and hone their strengths. Read More

The blog explains five easy ways to gauge the effect of email marketing on consumer behavior.
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Execute a world-class email marketing campaign by avoiding these five mistakes that can harm your brand. Read More

By now, you’ve seen the earth-shaking philanthropy headlines. After the birth of their daughter, Mark Zuckerberg and his wife, Priscilla Chan, announced that they’ll donate 99 percent of their Facebook stock to philanthropic causes over the course of their lifetimes. Read More

Ever wondered what dating and business have in common?

Well, truth is there are many parallels between the two. But what stands out most to me is the futility of chasing people to become customers (or a boyfriend/girlfriend). This is especially true when you’re continually begging people to give Read More

“There’s no such thing as bad publicity.” But how do you go about getting a media nod of any kind? Here are a few clever and inexpensive ways to get your business into the media. Read More

So much of marketing and fundraising is fluid. It’s constantly zigging and zagging in different directions. It’s only when we look back on a period of a time as a whole (like a year) that we see the signposts emerge. With that in mind, here's an octet of top takeaways from the past 12 months. Read More