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Price does not have to be the Achilles’ heel, there is a way to not only minimize it, but use it as a means of having a truly effective and open value discussion that drives sales, while disqualifying non-buyers. Read More

Despite the rapid advancement in mobile phone technology, there has been one constant - It's an 'app' that comes pre-installed on all handsets and remains the second most-used application behind calls: SMS text messaging. Read More

In the 2006 movie Night at the Museum there is a scene between Larry (played by Ben Stiller) and the Easter Island Head which goes something like this: Read More

Are you looking towards popularizing your blog with a sure cut, tested and effective way? If yes, then “Really Simple Syndication” commonly referred as RSS can increase your customers’ base. Read More

Measuring and understanding your Web site’s performance is a process that is sometimes placed permanently on the “back burner”. Knowing how and why your site performs the way it does, however, can lead to greater success. Read More

If you’re looking at a new business, make up a business plan, include your goals and financial projections. YOU need to know more than anyone where you are headed. Your business plan doesn’t have to be drawn up by a professional business planner, you can do it yourself. Write down the hard costs of Read More

You work 9 to 5 during weekdays; and so does your spouse. Yet, both of your paychecks are not enough to cover all your financial obligations and needs. You need to pay your rent, utilities, credit cards, car loans, mortgage, kid’s school needs, groceries, and so on and so forth. There’s just too ma Read More

Cities can enhance their economic and social viability by keeping established small businesses from leaving their neighborhoods and encouraging them to invest in their locations. Small business owners may be more likely to invest in the growth of their businesses if they see their surrounding neigh Read More

As the Canadian tech industry continues to thrive, attracting and maintaining talent has gotten fiercely competitive.

Small businesses in the sector often find themselves needing to expand quickly when they have the least time and resources for recruiting. This often occurs following a successfu Read More

Should I trademark my name and logo before forming my LLC? I want to start selling products now, but I am afraid my name might get taken. Read More