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Before extending your brand, ask yourself why you’re doing it. Is it because it’s the right thing to do? Or is it simply because you can? Read More

Did you know that Patch is a marketing tool? There are over 900 Patch towns across the web and there are ways that business owners can leverage Patch for your business. For specific advice, contact your Local Advertising Manager and/or Editor, but here are a few recommendations and a video to get y Read More

BYOD is the buzzword in business IT at the moment, but is there more to it than just easily spouted rhetoric by a few industry influencers?

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Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place... Read More

If a picture is worth a thousand words, what’s the value of your video? If you’re a marketer, you know creating a sought-after YouTube sensation like the Harlem Shake or the new Dove Real Beauty Sketches campaign is akin to finding the Holy Grail... Read More

If you’re an avid Google Reader user, you know that Google is pulling the plug on its popular feed aggregator. Reader will go dark on July 1. I’ve been playing with various replacements for Google Reader, and I’ve decided to go with The Old Reader. Here's why. Read More

It is a nightmare when this kind of troublesome times happens to the team most especially to the team leader. It is certainly a challenge to boost up the morale of the team during these times. Countless of ways would promise a result, but not all of them are effective. It may be hard for you as the Read More

I have a confession to make. I’ve never been very good at saying no. Popular wisdom dictates that business success in the online world depends on your ability to be helpful and likeable. But if you want to be successful there are times when you have to be firm and say no. Read More

If you are a budding entrepreneur and thinking about starting a business or buying a business for sale, there are certain pitfalls you should avoid in order to succeed. Read More

NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard. Read More