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Feedback on relevancy is arguably more valuable than increased visibility in the context of Google AdWords. Pay PPC campaigns open opportunities to collect meaningful data about user behaviour that were not readily available 10 years ago. Google AdWords is an especially valuable tool for increase Read More

Most bloggers want to provide great information for their readers. I have written about giving readers information they need and want many times. However, I see many articles where people are trying to offer valuable information, but perhaps without knowing it, are essentially selling snake oil. Be Read More

Social Media is an important part of any Business. Social Media is the future. It is the biggest component of the Internet by which a Business can reach millions of people. Read More

Small businesses often don't have the budget to hire a sales team or marketing professional. Learn how to create a mini sales team without paying a dime. Read More

A lot of newbie business owners get overwhelmed with the idea of marketing. They don’t know where to begin, or it just seems too technical to them. Not to worry. Read More

Smartphone adoption has finally reached critical mass: More than half of American adults now own smartphones, a Pew Internet & American Life study reports. Specifically, 61 percent of cell phone owners own a smartphone. Since 91 percent of the adult population has a cell phone, that means 56 percen Read More

As the economy improves, U.S. entrepreneurship is on the upswing and has hit its highest level in over 10 years, according to The 2012 GEM Report. Read More

At the heart of all successful digital projects is great content and even greater content marketing. For me, great content has to fulfil the following criteria as a minimum to even be considered fit for purpose (or repurpose)... Read More

Abercrombie and Fitch uses polarization to create a great brand positioning strategy. Here's why they're right, and what we can learn from it. Read More

Something about the honesty of wanting to go into business for myself and understanding the undertaking it would be provided them an insight of where my head was at. People who want to go into business for themselves, have a great deal of ambition. Whether that business is small or large, their w Read More