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Understanding the difference between top down and bottom up calculations when creating projections for your business. Read More

If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun. Read More

If you’re a startup or a relatively small business, then it’s understandable if you don’t yet place a high value on the importance of branding for your future. But branding isn’t just a huge buzzword reserved only for the likes of giant corporations. Read More

Missing out on the potential to take your company from success to greatness is often attributable to not having spotted, or not being able to take advantage of, that one opportunity that would have made all the difference. Read More

You probably use business tools all the time. After all, they’ve helped businesses work more productively for decades.

From Microsoft’s Office to Slack, businesses need tools to operate effectively.

The same applies to meeting tools. If you don’t use them in a structured way, you’re missing o Read More

On the popular show, The Disruptors, Bruce Croxon singled out Lendified, one of Canada’s premiere online lenders, raising questions about the industry as a whole, pointing to customer acquisition costs.Visit https://www.lendified.com/2016/09/fintech-talk-lendified-execs-respond-to-bnns-bruce-croxon Read More

Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. But in truth, content can wield a powerful influence on divisions across the enterprise—particularly any that are external-facing. Content serves as a powerful tool for sa Read More

We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life.

Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit Read More

Is content marketing really worth it for B2B brands? Yes, as long as marketers balance expectations with execution. Read More

In little less than a decade, we have gone from only using phones to talk to using phones for almost everything- – social media, emails, games, apps, etc. Who could have predicted it?
Yet predicting is the exact thing that business owners are asked to do when planning their business over the long Read More