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In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Read More

Getting traffic to your website is a laborious task. It seems like everywhere you look another company is trying to tighten their grips on organic traffic to your website. SEO is often at odds with search engines but it can work together with them also. Read More

Sponsoring events can make or break your company. Make sure you know the steps to make the faster return on your investment. Read More

Out of all the different kinds of social media, one that is most effective for freelance writing is LinkedIn. The good thing about this is that it is all about business. There is nobody online who puts a casual username, adds a photo of themselves half naked with a bottle of wine or puts their bio Read More

Email marketing is an important component of most online marketing campaigns as it is a great promotional tool. Utilizing transcription services becomes necessary over time when it become tougher to pull content for growing this list. This blog provides four compelling reasons for hiring a transcrip Read More

22% of office workers spend over £27,000 on work clothes over the course of a career,* according to a study conducted by office stationary suppliers, Viking. Viking also revealed the pressures that office workers feel when it comes to the clothing they wear for work. Read More

While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure th Read More

I want to talk about something that may come across as a little morbid or depressing, but something that I think is important – particularly for those of us who do generate a living from our blogs (or at least a decent part time income).

It’s all about how to prepare a ‘blogging will’. Read More

Search Engine Optimization (SEO) content ranking criteria can be volatile. With numerous changes being made often, SEO algorithms are constantly evolving. And in order to keep your SEO, well, optimized, you too will need to evolve in the way you go about writing content. While you will need to brus Read More

Is your visual content dynamic, engaging and diverse? Here's 6 key ingredients to creating a strong visual brand on social media. Read More