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Dilawar Syed, president of customer support platform Freshdesk, shared why businesses of all sizes need to have a service-first culture in place in order to be successful engaging customers through a growing number of channels via their mobile devices. Read More

If people don’t know your blog exists, then there is little point in you writing and publishing it. Getting your blog listed on a major search engine such as Google is a great first step, but what other ways are there for you to promote a blog such as yours? Learn how you can promote your blog ... Read More

No matter who you are, if you are a business as well as career oriented person, then naturally your chief driving force is that you achieve success as well as get ahead in life. Read More

How many marketers are incorporating live video into their content marketing, or planning to soon? More than you think. Read More

It’s very fashionable these days to declare yourself a social entrepreneur, working for the good of society, the environment and a better life. Most social entrepreneurs don’t like to talk about making money, but often they still ask for help finding investors. As an adviser, I have to tell them th Read More

You probably didn’t expect your week to start this way: Microsoft has bought LinkedIn for $26.2 billion.

The company plans to integrate the career-oriented social network into many of its apps and services, including Office, Skype and Cortana. You’d get the details of the person you’re meeting f Read More

When it comes to content marketing, many people tend to put most of their focus toward SEO and hiring writers who can get them to the top of the search engine. They spend a lot of time on keyword research. They also spend large amounts of money on analytics tools. These are all good practices. Read More

Exit Planning is a new discipline, developed to meet the massive market need of Baby Boomers who are starting to sell their now 30+ year old businesses. Unfortunately, like any new service offering, there are a lot of people who use the term without fully understanding it. Read More

To get started as a nonprofit you need to have a solid marketing plan to be able to attract donors and funding but also fulfill your missions. A good marketing plan has essential components you cannot get out of and you have to take time to think over.

We are giving 5 tips to follow to build a s Read More

SMM is an important tool for promoting products and services. Everyone is aware of the fact that there needs to be at least some plan to wind the campaign. The main thing here is to go in the right direction from the first steps. Otherwise, there is a huge risk of alienating the audience or losing Read More