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Few consulting “tools” are more widely abused these days than so-called best practices. It’s no wonder most supermarkets, airlines, and so on look astonishingly similar—they’ve been busy copying each other’s best practices for decades. Here are four reasons you should dump best practices. Read More

Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More