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An organized marketing strategy with clear objectives can go a long way toward social media success.
With that in mind, the folks at Shark Communications have created a simplified organizational infographic around four key categories — i.e: ATTRACT > ENGAGE > CONVERT > MONITOR. Read More

For many businesses, the rush that comes at the end of the year simply takes them into survival mode, and as a result, their marketing efforts can fall by the wayside. However, it is possible to have a coherent and easily actionable marketing plan to carry you through the rest of the year and into Read More

Social media can be a powerful tool to help your small business grow, but if you use it incorrectly, you may never see the results you want. Read More

A lot of "gurus" like to complicate content marketing strategy, but it really comes down to answering 6 key questions. Read More

A new study shows that resolution-related web content is a great way to build a relationship with your target audience. Read More

An infographic detailing the progress SEO has made from its early days back in 1998.

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Find out the 10 lessons that got our Head of Paid Search through some successful client campaigns in 2014.
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How do you measure the value of content marketing? Well, that's completely dependent upon your business model. However, if you sell products or services that have high search volume, links are vital to your success. By creating quality content and then telling people about it, websites will link to Read More

With new platforms, tools, promotional tactics and a wide variety of channels that allow messages to reach more people more often, the job of creating useful and beautiful content has never been more vital to a brand’s success. With that in mind, check out the 10 rules our Assistant Head of Content Read More

What digital marketers can expect in 2015 - a collection of predictions from experts at a leading digital agency. Read More