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An overview of all the Google updates between 1997 and 2014 that have shaped digital marketing as we know it today. Read More

The Advertising Standards Authority (ASA) is clamping down on vloggers who fail to clearly label any paid content (paid in cash or product) as advertorial content. This is not only limited to videos, but paid posts on social media platforms and blogs as well.
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Become a writer, they said. It will be fun, they said. The true story of the last 3 years of my life trying to start a writing company. Read More

A summary of the Web Summit 2014 in Dublin. MediaVision attended and found a few gems amongst all the chaos. Read More

It’s Halloween weekend which is a great opportunity for brands to jump on the user generated content train. While getting followers to submit user generated content can be tricky to do, pairing up with a holiday where fun is the theme inspires followers to show off and share the fun they have. Beca Read More

Content Marketing has been around since the beginning of advertising. Here are the top misconceptions around using content in your digital marketing strategy. Read More

These tricks will make you a B2B marketing wizard. The B2B, or business-to-business, marketing industry is significantly different than its B2C (business-to-consumer) counterpart. Read More

Frighten Your Fans with 13 Creepy Content Marketing Tactics

Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but l Read More

As 2014 comes to an end, it is time to reflect on what went wrong, what went right and what changes happened in digital marketing this past year. Read More

When you appoint an agency, you want the best from them. You want them to deliver what they have promised and more importantly, you want your work load to be lightened. A great agency should be a support system for you and should push the brand’s boundaries. Sometimes it’s hard to get that balance Read More