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Recent articles covering Google’s decision to split Google+ into separate services have been rather fascinating.

Although many social media experts are in complete denial that social is changing (and the returns dwindling) there is clearly a problem... Read More

Many corporate blogs are painfully dull.

Creating and updating a blog and brainstorming new posts doesn’t come naturally to many people.

And in industries that lack any sort of sex appeal, blogs are too often used to broadcast boring, confused corporate messages... Read More

“People are strange: They are constantly angered by trivial things, but on a major matter like totally wasting their lives, they hardly seem to notice.”
- Charles Bukowski

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If you want to keep your audience engaged (and possibly spending money), there are a few cool ideas that can help you propel your business to the next level. Read More

If it’s just about the money, forget it.

Running your own business can be a wild and crazy ride. And if money is your sole motivation, it simply won’t be enough to sustain you when you’re hanging on for dear life.

In the early days, you’ll likely find yourself doing literally everything: sell Read More

It’s hard.

And it applies to all types of small businesses – coffee shops, plumbing, cleaning, professional services – whatever…

You’re going to have to become a marketer...
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For accountants, solicitors, dentists, shops, hotels and other such local businesses, a healthy search ranking plays a huge part in determining current and future success.
But a few years back, SEO appeared so much more simple. For many businesses, ranking in Google was much easier than today... Read More

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More