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Today’s popular business advice is to lower prices and gain share, but that will just drive your business into the ground. Instead, you should raise prices. Here’s how.

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Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam.

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Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. Read More

You can use last year's Cyber Monday statistics to help you sell more this year. (Not only on Cyber Monday, but every other day of the year too!) Read More

You could learn a lot about effective customer support from the Pilgrims and Native Americans who celebrated the first Thanksgiving. Read More

Want to get more sales and turn customers into repeat buyers? These tips will help you create a merry-effective Christmas email campaign this year. Read More

How companies communicate with their customers is the key factor in determining if they will have a positive buying experience and when they will come back to purchase again.
The single biggest competitive weapon that small businesses have over large competitors in this area is the use of technolo Read More

There are a lot of excellent blog posts and columns on start-up fundraising. Some of them even discuss the errors that founders make in the process of raising money. Having read a lot of them recently I think that they tend to focus on what I would call “forced errors” — mistakes that the founder h Read More

Trying a new lipstick or make up on your face is so yesterday! A new chatbot from Sephora Virtual Artist powered by Modiface will let you see every imaginable color combination without ever touching your face.
This type of collaboration for product discovery using Artificial Intelligence (AI) is a Read More

Few can argue that the Main Streets of America have been in decline for years. But that has not always been the case. Before World War II, the downtown area was the commercial hub for big cities and small towns alike.
According to Main Street America, a revitalization campaign sponsored by the Nat Read More