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If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW. Read More

Managing and optimizing large sets of text ads can be cumbersome and tedious, especially if you’re conducting campaign wide A/B tests. Excel Pivot Tables can help simplify the process by automatically aggregating performance statistics across a large number of ads to make ad copy optimization easie Read More

With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More

When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Here are some ways your company can avoid joining the dark side of social media marketing. Read More

Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something ob Read More

Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and Read More

If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position Read More

Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s new reporting features. Read More

I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More

Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More