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With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local Read More

In yesterday’s blog, I went over the importance of setting up a marketing program to drive traffic to your website. Organic search engine optimization takes time (and often a specialist) — so if you want instant traffic, it is best to try something like Google AdWords or Facebook ads (and preferabl Read More

A lot of small businesses today are realizing that having a small business website is critical and are taking this step . . . but they don’t realize that getting a website is just the first step of the online journey, and that there are many more steps required in order to get results. Read More

You’re ready to expand your business with a second location. Congratulations! Growth is exciting and, in today’s economy, you’ve picked a good time to go looking for new space. In many parts of the country, rates for office, retail or restaurant space are still depressed (or just starting to rise a Read More

Why do the nation’s 20 million 18- to 22-year old college students matter to you? If you’re in the food or restaurant business, it’s because these students—now being exposed to new cuisines at college—are going to shape the food tastes of the nation as they get older. Packaged Facts and CCD Innovat Read More

It seems that the online social sphere lately is all about the power of the meme. Memes – an idea, behavior or style that spreads from person to person within a culture — are particularly suited for the social universe because they can travel so quickly. And using Facebook, the blogosphere and part Read More

In today’s business environment, the only constant is change. So you’d think your employees would be used to change by now, right? Wrong. It’s human nature to resist change, so whether you are making big changes (pivoting your business model) or small ones (changing the procedure for customer servi Read More

If you’re a retailer or e-tailer getting ready for the holiday shopping season, know this: Shoppers are going mobile this year. In Apigee’s 2012 Holiday Shopping Survey, more than half (57 percent) of mobile app users say they are considering purchasing their holiday gifts on a mobile device. Books Read More

Small business owners in Boise, Idaho! There’s still time to register for the free Web.com Small Business Forum on September 11, where you’ll get tips on increasing traffic to your website and marketing your business on Google, Facebook, and Twitter. Read More

Check out this week’s Friday Small Business Roundup for tips and ideas to help grow your business, such as enhancing the online presence for your restaurant and using photos to market your business. Read More