BizSugar.com › Online Marketing › Designing a Website That Converts

In yesterday’s blog, I went over the importance of setting up a marketing program to drive traffic to your website. Organic search engine optimization takes time (and often a specialist) — so if you want instant traffic, it is best to try something like Google AdWords or Facebook ads (and preferably hire a company that specializes in online conversion). Today I want to talk a little about the website design process — because if you are spending money to drive traffic to your website, then you really need to make sure that your website is designed to convert that traffic, or you will waste your money.