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I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. Read More

Sometimes The Tortoise Wins The Race!

In Today's Modern World You Have Many Choices For Promoting Your Book, Magazine, Product Or Service. Direct Mail Marketing Is The Tried And True As Well As Cost Effective Way To Do So.
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There’s more to a successful business than free cash and killer marketing strategies—sales growth is what truly drives a business forward. But it can't be just about sales growth. It's about scaling a business to produce safe growth. Read More

How does a person begin creating a video? What are some of the rules that shouldn't be broken? Where should the video be posted? What if it isn't perfect? Answers here. Read More

If reactions to your marketing materials have been lukewarm, take a hard look at your brochures, business cards, and fliers to see why they’re not enticing potential customers to buy from you. Chances are, with just a few tweaks, you can make your print material more appealing and effective. Read More

Do you have a mascot? Have you considered getting one? This is a great post about why you might want to. Read More

The question begs to be asked “how did we get here?” (with “here” being the current state of information technology and the accounting industry). There is confusion in the market; there is still significant debate as to the underlying value of Internet technologies and online application services, Read More

How to promote your business is the number one question out of most people's mouths when they first meet with me. The next question is how can we market on a limited budget, which usually means they have zero dollars?



I let you in on some of the top methods myself and other experts as well Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or service offerings may be changing pretty quickly too. How do you keep your marketing materials Read More