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When evaluating purchase intent, marketers urge brands to think about target markets and then leveraging colors. See how colors impact your visitors actions. Read More

I know from working with more than 4,000 new entrepreneurs over the past twenty-five years that when they come to us they all want to “be in business, not planning to be business”. There is an understandable impatience shown... Read More

As entrepreneurs and business owners, we all know how important it is to prioritize our lives. There are only so many hours in the day to work with, and while we really try to make sure everything on the to-do list gets done, some things wind up on the chopping block. For many entrepreneurs, that “ Read More

One of the biggest tasks a CEO will be presented with early on, no matter how established the business or brand new the start-up, is creating a work environment that works. It’s a careful combination of achieving the goals of a business while staying aligned with the company’s values and keeping th Read More

The term “S corporation” originally took on its name from Subchapter S of Chapter 1 in the federal Internal Revenue Code. In general, an S corporation does not pay federal income taxes at the corporate level. However, this does not mean it is exempt from paying taxes altogether. The difference with Read More

However, we decided to revisit the benefit corporation because there are still so many question surrounding the new structure. In just a few short months, eight more states have enacted legislation to recognize benefit corporation, bringing the total up to twenty, if you include D.C. And, as more a Read More

But even if you are just a small, one-person company operating out of your garage, Arkansas is still one of the best states to found a business for several reasons... Read More

I built my first personal website in 2003, when you still had to be knowledgeable about HTML. I was so proud of what I had achieved on my own with Microsoft FrontPage that I spent the first day staring at the site and sending its link to my friends and family. In a nutshell, I felt on top of the wo Read More

I am often asked to pinpoint the best time for a business owner to incorporate, and unfortunately it’s never easy to give any sort of concrete answer. But as we enter the middle of 2013, a lot of business owners are wondering if it is a good idea to just incorporate now, rather than waiting until t Read More

MyCorporation and Visual.ly have created an infographic detailing the seven fastest growing industries in 2013. The report is based on data collected by market research firm Ibis World, which said “these industries are expected to continue their meteoric rise and far outpace the rest of the economy Read More