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Many people look at the popularity of Facebook and decide that because it has such a large membership means it should be the primary social network to focus their marketing efforts. But people are not on Facebook necessarily for business networking or to make B2B purchases. Most people on Facebook Read More

Many local businesses are content if customers seem “generally satisfied.” Others aspire to something more — they seek the kind of passionate customer satisfaction that inspires glowing thank you letters and backyard fence referrals. Here are eight ways to spark customer love:

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Do you hate negotiating? Is it the confrontational aspect that makes you uncomfortable? The good news is that it’s really not that hard to negotiate well, as long as you remember two words: walk away. Let me show you what I mean by that. Read More

In a previous article entitles “Factors of a Competitive Advantage” I covered the three main areas a company can compete without an existing relationship. The three areas again are Cost,... Read More

With all of the frenzy surrounding Black Friday deals, and how they can benefit customers, businesses need to take some time out to consider whether or not offering deep discounts is best for their own businesses. Read More