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As any writer knows, the hardest part of creating any sort of content is getting started. One of the tricks of the trade is to develop an idea of who it is that you're writing for. Creating a marketing persona for each of your customer groups helps you achieve this. Read More

Why Does Google Promote Theft to Searchers?

Every time anyone conducts a search on your product, Google's Related Searches feature tells them that instead of purchasing it they can steal it.

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Now that 2013 is right around the corner, it’s time to discuss what we are going to see in the New Year for online marketing. It’s no secret that online marketing is constantly changing, so predictions can be almost impossible, but there are some durable trends we all need to prepare for. Read More

If you have legitimate talent and skills to advertise your own business well, why not? A person may decide to advertise their business brand by themselves. This could be prompted by various factors such as lack of finances to pay professionals to do it for you, or when one feels that their brand i Read More

One of the hardest things about running your own business, or working from home in any capacity, is figuring out a schedule that works for you. Read More

Whether America goes over the Fiscal Cliff or not, taxes will most likely go up on the so called rich which the left defines as those making $250k or more a year. But is $250k really rich? Read More

If you don’t give your employees feedback on their performance—whether on a daily basis or, at least, at performance reviews—they’ll never improve. Then why do so many entrepreneurs do such a horrible job of providing feedback?
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Expert time management interview with LJ Earnest of Simple Productivity Blog: Productivity at home and keeping your home organized. Read More

No matter what you think about the healthcare law, it’s been ruled Constitutional in all but one provision, and the Medicare tax is coming. Read More

If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Such data can give you insights about your site's usability, errors in your HTML code, the popularity of your site pages and the type of visitors your site attracts. But did you kn Read More