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There was a time when I bought into the rosiest-colored world of social media hook, line, and sinker. I preached cliches about engagement, I raged against misappropriation of measurement metrics and ROI. I lauded social media as the thing that could finally make marketing into what it should have b Read More

We make decisions every day. We decide what to wear, what to eat, which way to drive to work, and what shows to watch. Some decisions are bigger than others and granted, some decisions mean more than others. Some decisions will have an impact on the next 60 seconds of our life and some have a stron Read More

SEO has been a necessary evil of online businesses and advertisers for almost as long as the internet as we know it has existed. The creation of the search engine sparked the race for sites to be the best of the best, and this meant finding ways to work the system and rise in the rankings. Read More

As any writer knows, the hardest part of creating any sort of content is getting started. One of the tricks of the trade is to develop an idea of who it is that you're writing for. Creating a marketing persona for each of your customer groups helps you achieve this. Read More

Why Does Google Promote Theft to Searchers?

Every time anyone conducts a search on your product, Google's Related Searches feature tells them that instead of purchasing it they can steal it.

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Now that 2013 is right around the corner, it’s time to discuss what we are going to see in the New Year for online marketing. It’s no secret that online marketing is constantly changing, so predictions can be almost impossible, but there are some durable trends we all need to prepare for. Read More

If you have legitimate talent and skills to advertise your own business well, why not? A person may decide to advertise their business brand by themselves. This could be prompted by various factors such as lack of finances to pay professionals to do it for you, or when one feels that their brand i Read More

One of the hardest things about running your own business, or working from home in any capacity, is figuring out a schedule that works for you. Read More

Whether America goes over the Fiscal Cliff or not, taxes will most likely go up on the so called rich which the left defines as those making $250k or more a year. But is $250k really rich? Read More

If you don’t give your employees feedback on their performance—whether on a daily basis or, at least, at performance reviews—they’ll never improve. Then why do so many entrepreneurs do such a horrible job of providing feedback?
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